special lectures...

On Thursay the 9th, there were two special events happening at SBS, so they cleared the class schedule for the afternoon. The first even was a leadership forum hosted by the Wall Street Journal Europe, which involved representatives from a couple of companies, who spent a couple of hours talking about their organizations and the types of leaders they are looking for. Interesting, but not particularly groundbreaking information.

The second event was the ‘Inaugural Doug Holt Markteting Lecture”. Doug Holt is one of the marketing professors at SBS, and is apparently some international marketing star. So the lecture was really formal, attended by many company representatives, and also by the vice-chancellor of Oxford, so it was required that all students wore their academic gowns to attend. Pretty amusing. The lecture was about ‘How Brands become Icons’.