burrito business...

On Monday I headed to London with two other members of my New Business Development (NBD) project. Our business plan that we are working on is a burrito chain for the UK, something like Chipotle in the US, which doesn’t exist here. Pretty much all you find in the UK is sandwich shops, and eating the same type of sandwiches day in and say out can get a bit boring! So off we went to Canary Wharf in London, the location we chose for our prototype store to get a better idea of the place for the business plan. We spent the whole day there, evaluating the competition in the area, taking count of how many people were visiting those competitive shops at different meal periods, a check of the demographics, observation of how long people stood in line, how much they paid, etc. It was pretty interesting to do all of that, and we got some great data to use for the project moving forward.